The digital beauty expert Chloe Morello, who has nearly 2 million subscribers on youtube, launched today in support of her Ciaté x Chloe Morello collaboration with Ciaté London, an adorable stop - motion animation video. Chloe teamed up with Ciaté to bring her ultimate beauty must-haves in a limited edition collection featuring her everyday go-tos and all time favorite products, which has already sold out three times since launching.
Just in time for Thanksgiving you can join Aussie beauty vlogger Chloe Morello in a very odd place: The kitchen.
The video showcases an innovative way to bring makeup to life through a "beauty recipe" with colorful and imaginative content. Chloe, in collaboration with digital media company Parsel, is breaking the mold for beauty vloggers with this unique approach that goes beyond traditional tutorials and unboxing videos.
Quote from Charlotte Knight, Owner of Ciaté London:
“We couldn’t be more thrilled to have had the opportunity to work with a talent like Chloe Morello. Ciate London’s brand ethos is Pretty, Fun, and Fearless because we believe everyone processes all three qualities. We aim to create professional but uncomplicated and approachable products to help encourage users to explore and celebrate their many different sides. Chloe Morello has been a perfect fit for this collaboration as she is as authentic, funny and self-deprecating as she is incredibly beautiful, clever and glamorous. Seems like our mutual fans agree….the kit has sold out 3 times since launch and our global retail partners are clamoring for more.”