Tooché Zurich

Genevieve Monnet is the founder and stylist of the young fashion label Tooché and her store is based in Zurich.
After having worked as a stylist in Paris, New York and Vienna, she realized a dream in Zurich. The dream of her own fashion label TOOCHÉ Zurich.
She wants to share her passion for fashion with the people in Zurich and she chose the name Tooché for her label. It was inspired by the french word "touché", which means touch. Her aim is to touch the people with her unique creations as an experienced designer and to help her clients to find their perfect style, so that she can bring out the best part of a person.
There are two factors that make Tooché the better choice. The quality of the clothes are much higher and the design is inspired by the actual runway trends, but always with her personal note.
The dresses, bags and accessories are designed in Zurich and the productions happens in Florence. She produces a small amount of pieces, so that you can still be unique in a Tooché look.
I chose two of my favorite dresses that are not waisted , because I feel more confortable if there is enough space .The first one is very avant-garde. This is a perfect dress for a night out and the tweed reminds me of Chanel. If you wear it without the lace sleeve, the dress looks a bit sportier and in this case you can wear it on a daily basis.The second dress has some amazing prints, which have been seen at the runway show of Dolce and Gabbana.I would recommend to wear this dress on a daily basis, because it is very notably, but still chic. Always remember to accessoire it well to complete your look, because it makes a big difference.
Picture credit: AR PHOTOGRAPHY
both dresses: Available at Tooché Zurich
Overknee boots: Stuart Weitzmann

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