Massimo Giorgetti for Emilio Pucci is a good example for the upheveals the image that we have of Italian fashion. He called the collection for Emilio Pucci "THE PILOT EPISODE". Before he started his career as a Designer he was a DJ and he still is a lover of pop culture. The prints that he used for different pieces were inspried by the pop culture. This is why Massimo Giorgetti could not move further away from the certain image that the fashionistas fan of Emilio Pucci have.The predecessor Peter Dundas was known for the coined Rock'n'Roll, Jetset, sixties and seventies look. Now as a Creative Director for Roberto Cavalli, he will let the heart of fashion victims beat faster. Massimo Giorgetti describes Ready to wear collection as easy to wear collection.
photo: Emilio Pucci