Barbara and Sharon are the founder of the brand BA&SH, which was launched in 2003. The Childhood friends Barbara Boccora and Sharon Krief have always been passionate about fashion, travel and encounters of all kinds. It was natural to transform their interest and vision into their own business: Ba&SH.The line has ivolved around the concept of a perfect wardrobe with essential pieces: Every-day-pieces made of sumptuous fabrics, with the right balance between femininity and sophisticated cuts.
Their creations reflect their feelings and desires: Basic dresses and jumpsuits, essential t-shirts and knitwear perfectly layering with jeans and pants: A display of various prints, precious materials as cotton veil, cashmere and silk, declined in refined shapes.
They do not follow any trends, but a strong determination and sense of identity that has established their ready-to-wear and accessoires lines as a leading, contemporary brand, which is present in over 400 points of sales throughout the world.


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